Friday, 27 July 2012

...a first lady.


...drawing the ethical line...

 

Have you seen this clever campaign by Greenpeace?  It really makes an impact. Exactly what brilliant advertising is all about. I especially love it when fantastic campaigns are created for a positive purpose.

A few years ago, I created an ethical philosophy to guide my work as a voice over artist.  We don't all agree on what's a big ethical issue but wherever possible, I feel we have a responsibility to avoid promoting products, services and brands which conflict with our individual principles concerning human and environmental rights.

For example, we all use - and in many ways need fossil fuels right now. Yet, while some of us have benefited from oil,  it's not an industry I want to actively promote. The examples of corporate complicity by some of the industry's major players in oppressive regimes, human rights abuse and destruction of our environment suggests there's a moral issue with our dependence on this resource. Instead, I feel its more positive to voice campaigns which celebrate progressive, sustainable renewable energy. 

Sometimes though, there are grey areas and its easy to feel uncertain about where to draw the ethical line.  In these cases, we can always try to redress the balance by donating something back to charities which promote values we believe in.  These are a few of my current favourites...

R.A.V.E.N - working to highlight the plight of native people in Canada, whose lives are being torn apart by the Tar Sands project, the dirtiest form of fossil fuels on the planet. This video produced by The Cooperative (love those guys!) provides further insight.

Whale & Dolphin Conservation Society - living by the sea, these incredible and fragile creatures are perhaps closest to my heart.  Our ongoing addiction to fossil fuels is wreaking havoc with their natural environment and this organisation is "the world voice for the protection of these animals".

Greenpeace - because impressive advertising campaigns like the one shown above can only be created with our help!

Even when businesses have an ethical policy in place, it's still an ongoing challenge to find the right balance.  It's especially tough to stick to our principles when individual efforts may feel like a drop in the ocean...

On the other hand, it's really inspiring  to see even some of the biggest ad agencies working on more ethical campaigns these days. It's also amazing to hear from producers and agencies who respect and support my ethical philosophy.

Hopefully, as more and more of us focus our talents in this way - voice overs, copywriting, design and so on - we'll create positive change.   After all, even a drop in the ocean has a ripple effect...

Find out more about my Ethical Philosophy.


Vicky Watt is a leading Scottish, female voice over artist available daily from her professional studio by the sea. She'll also happily travel to your chosen studio in the city for face-to-face voice sessions. For more information, please go to her main page at www.vickywatt.co.uk. She is also featured at www.voiceovers.co.uk.  You can view ethical policy via my main website.

Tuesday, 24 July 2012

....Holidays @ Hilton


It's that time of year again.  When you call up to book your stay at Hilton this summer, you may be hearing me on the other end of the line!  I've been working with them on IVR/on hold projects at various hotels across Scotland.  Enjoy your stay!  


Vicky Watt is a leading Scottish, female voice over artist available daily from her professional studio by the sea. She'll also happily travel to your chosen studio in the city for face-to-face voice sessions. For more information, please go to her main page at www.vickywatt.co.uk. She is also featured at www.voiceovers.co.uk.  You can view ethical policy via my main website.

...acceptance


Tuesday, 10 July 2012

A New Studio By The Sea...



I've moved!! Of course, this is a self-proclaimed "studio by the sea" so it's still overlooking the water in Scotland's gorgeous east neuk and the vibe is still coastal-creative.  If you'd like to book a voice over session for mp3/wav delivery from my professional vocal booth, just get in touch.  The sound of waves lapping on the shore is optional.  Also, remember that I can easily travel to your chosen studio in the city. Find out more about the options at In The Studio.


Vicky Watt is a leading Scottish, female voice over artist available daily from her professional studio by the sea. She'll also happily travel to your chosen studio in the city for face-to-face voice sessions. For more information, please go to her main page at www.vickywatt.co.uk. She is also featured at www.voiceovers.co.uk.  You can view ethical policy via my main website.

Tuesday, 3 July 2012

... Junction 18 (Client)


"Junction 18 have worked with Vicky on a host 
of elearning projects, and have never been disappointed.  
Vicky has a great voice that suits a wide range of projects.  
She is extremely professional and always reliable. 
We would recommend Vicky for any upcoming projects that you
 may have and will definitely continue to use her in the future."
 Gerry Doyle, MD, Junction 18 

Go here to see more client quotes 


Vicky Watt is a leading Scottish, female voice over artist available daily from her professional studio by the sea. She'll also happily travel to your chosen studio in the city for face-to-face voice sessions. For more information, please go to her main page at www.vickywatt.co.uk. She is also featured at www.voiceovers.co.uk.  You can view ethical policy via my main website.